Matcha Journal
How to Store Matcha for Maximum Freshness
Matcha is delicate, and how you store it can make a noticeable difference to its colour, aroma and flavour. Because matcha is finely ground, protecting it from heat, moisture, light and excessive exposure to air is important. 1. Keep It Sealed Always close your matcha container securely after use. 2. Keep It Away From Heat Store your matcha in a cool, dry place away from direct heat. 3. Protect It From Light Direct sunlight can affect the quality of matcha over time. 4. Keep Moisture Away Avoid introducing water or moisture into the container. 5. Follow the Packaging Instructions Always follow the specific storage recommendations and best-before information provided with your Matcha Origins product. The Golden Rule Keep your matcha cool, dry, sealed and away from direct light. That simple routine can help you enjoy your matcha at its best.
Learn more
What Is Ceremonial Grade Matcha?
If you've ever searched for Japanese matcha, you've probably come across the term "ceremonial grade." But what does it actually mean? In this guide, we explore what people generally mean when they describe matcha as ceremonial grade, how matcha is produced, how it differs from culinary-focused matcha and what to look for when choosing your next tin. What Is Matcha? Matcha is a finely ground powdered Japanese green tea. Unlike conventional green tea, the powdered tea itself is consumed rather than simply steeping the leaves and removing them. What Does "Ceremonial Grade" Mean? "Ceremonial grade" is widely used in the matcha market to describe matcha intended for drinking, particularly traditional preparation. However, there is no single universal international grading standard that makes every product labelled "ceremonial grade" identical. That's why origin, producer, cultivation, processing, colour, aroma and flavour are all important when evaluating matcha. What Should Good Matcha Look Like? Look for characteristics such as: Vibrant green colour Fine powder texture Fresh aroma Balanced flavour Pleasant umami character Clear information about origin and sourcing Explore Matcha Origins' Japanese Matcha →
Learn more
Matcha vs Coffee: Which Is Better for Energy?
Coffee and matcha are two of the world's most popular caffeinated drinks, but they offer very different experiences. Coffee is known for its bold flavour and familiar caffeine kick, while matcha provides a distinctive combination of earthy flavour, umami character and naturally occurring caffeine. In this guide, we'll compare matcha and coffee across caffeine, preparation, flavour and everyday use so you can decide which fits your routine. Matcha vs Coffee at a Glance Matcha Coffee Form Finely ground tea powder Brewed coffee beans Preparation Whisked into water Brewed Flavour Earthy, umami, naturally sweet Roasted, bold, bitter Caffeine Naturally occurring Naturally occurring Ritual Traditional Japanese tea preparation Brewing & coffee culture Which One Should You Choose? There isn't one answer for everyone. Your choice depends on your taste, routine and preferred way of preparing your drink. If you enjoy Japanese tea culture and want a vibrant, versatile drink that works beautifully both traditionally and as a latte, matcha may be worth exploring. Ready to start your matcha ritual? [Explore Matcha Origins →]
Learn more